I know I’m good at my job. But I think some people rely on me to be a mind reader. I’m not.
For instance, if a job is spec’d to print with Reflex Blue, is it wrong to set the color up as PMS 300?
From my point of view, yes. I’m looking at the file, getting ready to order ink and paper, and I see the designer has assigned the color in the file as PMS 300.
I go to verify with the job ticket that came in from the print broker, and it’s Reflex Blue.
I don’t like to make assumptions, so I call and ask the print broker to verify the color. (The clock is ticking. This adds time to my setup before I can get it on the press.)
I also wonder if the proof was sent to the customer with PMS 300 instead of Reflex Blue.
Does this mean the customer is expecting to see something closer to PMS 300?
As long as the ink is set up consistently, on correct plates, I can have the pressman assign the correct color on the press.
Yes, PMS 300 and Reflex Blue are in the same ball park for color, but they are different.
There was a time, all one color layouts were set up as black, and the colored ink was assigned on the press. Some people would rather set up their files that way.
I’m a little more advanced. I feel that when you specify the correct color in the file before printing, it helps the pre-press technician do their job more efficiently. The pre-press technician is more likely to think the sun shines off your head, and will look forward to getting files from you.
But today’s file confused me.
The designer had one color listed in the file. But the purchase order had a different color. And as I said. I’m not a mind reader.
It has been an interesting challenge to get the ink ordered. It is a good thing I try to make no assumptions. A pre-press technician develops a feel for the files he can and can not trust to come in without corrections.
I like the files that come in without needing correction.