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	<title>From Design Into Print</title>
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	<link>http://www.fromdesignintoprint.com</link>
	<description>Preparing graphics and text for print</description>
	<pubDate>Wed, 29 Jul 2009 11:32:51 +0000</pubDate>
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		<title>My Heroes</title>
		<link>http://www.fromdesignintoprint.com/?p=559</link>
		<comments>http://www.fromdesignintoprint.com/?p=559#comments</comments>
		<pubDate>Sat, 25 Jul 2009 02:35:46 +0000</pubDate>
		<dc:creator>PJ Cassel</dc:creator>
		
		<category><![CDATA[PJ Cassel]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=559</guid>
		<description><![CDATA[The pre-press heroes of InDesign and Acrobat, are the Separations Preview Panel and the Ink Manager. I get files from customers that have more than one Reflex Blue swatch. Most likely, there are or were different people working on the file. Someone used Reflex Blue C, someone else RB U, RB M, RB CVC Reflex [...]]]></description>
			<content:encoded><![CDATA[<p>The pre-press heroes of InDesign and Acrobat, are the Separations Preview Panel and the Ink Manager. I get files from customers that have more than one Reflex Blue swatch. Most likely, there are or were different people working on the file. Someone used Reflex Blue C, someone else RB U, RB M, RB CVC Reflex Blue, and a user defined, My Reflex Blue. All of these versions of Reflex Blue are a reality. Some apps, when Reflex Blue is defined, names it plain ole &#8220;Reflex Blue.&#8221; The C designation comes from the coated library, U comes from the uncoated library, M from the matte library, as far as I can tell, CVC means it was set up in an RGB file, because when I see CVC, it has an RGB icon next to it (I have not been able to recreate a CVC swatch at this time). The user can also define a color and name it Reflex Blue, even if it appears Purple on the screen.</p>
<p>The problem with all these swatches is output. They all want to be Reflex Blue separations for the press. Reflex Blue, no matter what designation, all comes out of the same can. The designation determines how the proofing device handles the color. In reality, if all these inks came out of separate cans, the shop would be buying lots more ink, and that would reflect in the print prices. From InDesign, Window &gt; Output &gt; Separations Preview show you all the active inks in the file. From Acrobat, Advance &gt; Print Production &gt; Output Preview. This will help you determine, if you have multiple versions of a color in the file. I have seen files with three versions of the same color in the file, I may have seen four versions once. I use Ink Manager from either InDesign or Acrobat to set up alias names for the duplicates and got one plate. Most of the time I use InDesign. At this time, there is no Ink Manager for Illustrator, though the CS4 version does have separations preview.</p>
<p>I have a link to <a href="http://www.creativehwy.net/pj/trap/reflexblue.pdf">a pdf file here</a>. You can download and experiment with it. You can check out the print production tools with Acrobat, and/or place the file in an InDesign file to see how the Separations Preview and Ink Manager work. All of these swatches will also look different on the screen, especially the user defined swatches that I dropped in. Once the colors have an ink alias, they will all appear the same on the screen.</p>
<p>I hear a question from the guy in the back with the sunglasses, &#8220;Shouldn&#8217;t the file be corrected before it goes to press?&#8221; Yes, if time allows. And the young lady in the Hawaiian shirt, &#8220;Can&#8217;t you just delete swatches and replace them with one swatch?&#8221; Yes, if the swatches reside within InDesign, you can delete Reflex Blue coated, and replace with Reflex Blue uncoated, but when the swatches reside within placed Illustrator files, they can not be deleted and replaced. If there are two place files, each with a different version of the color swatch, they have to be modified in Illustrator, not InDesign. A color alias can be set for spot to be process, such as Reflex Blue to output as Cyan,  process colors can not have an alias set, such as Cyan to Reflex Blue.</p>
<p>If you have inherited a file that someone else has started, multiple color versions are a possibility. Knowing it can happen is half the battle. Having the time and opportunity to correct it, is good, but not always an option. I have set up template files for my customers with the correct color swatches, when the file comes in for print, there are three versions of the swatch. I open Ink Manager and make the file print.</p>
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		<title>More on Trapping</title>
		<link>http://www.fromdesignintoprint.com/?p=549</link>
		<comments>http://www.fromdesignintoprint.com/?p=549#comments</comments>
		<pubDate>Tue, 21 Jul 2009 02:56:58 +0000</pubDate>
		<dc:creator>PJ Cassel</dc:creator>
		
		<category><![CDATA[PJ Cassel]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=549</guid>
		<description><![CDATA[A colleague recently used a gang printer with some of the best prices on the planet for 4/4 postcards.  Beware of these guys who offer the best prices on the planet,  and I&#8217;m going to tell you why. There was a lot of rich black, rich black is four colors touching top to [...]]]></description>
			<content:encoded><![CDATA[<p>A colleague recently used a gang printer with some of the best prices on the planet for 4/4 postcards. <strong></strong> Beware of these guys who offer the best prices on the planet, <strong></strong> and I&#8217;m going to tell you why. There was a lot of rich black, rich black is four colors touching top to bottom, trapping is a good idea when using rich black. </p>
<p>If you are unsure how to set up rich black, or trapping, talk to your friendly pre-press technician. Speaking of friendly pre-press technicians, these so called gang printers are supposed to have pre-press technicians. Sandee wrote a good article on trapping, if you are unsure what trapping is, or why it is needed, see the article, or refer to &#8220;From Design into Print,&#8221; the book.</p>
<p>Back to the postcard, one side had heavy goldenrod and black coverage, using Copperplate Bold. The mail side had an image in the upper left corner, and left the required room for the Post Office to put bar codes and met the requirements set down by the post office. My colleague called the gang printer, and asked about trapping. &#8220;If you want trapping, that is something you will have to set up.&#8221; So she did. She sent in the file, and when the samples arrived, trapping had been ignored. The small serifs on Copperplate Bold were only hints of what there should have been. The text over the photo, Myriad, looked somewhat skeletal. When the file was printed to a postscript file, with trapping turned on, the black separation fell to the bottom. From Acrobat, Advanced &gt; Print Production &gt; Output Preview, check simulate overprint, and the black showed up as trapped.</p>
<p>She said her customer did not notice when he saw one of the samples. She cringed, knowing she saw something he did not. The best price on the planet means nothing, if the shop can not or will not apply trap. She talked to the gang printer before the file went to press about the trapping. Each time, she was assured that the file would be ok. </p>
<p>When you hear, &#8220;We don&#8217;t trap, we just print,&#8221; run. I would also suggest, that if you are sending in multiple orders, and the gang printer in question can not offer combined shipping, run. Most gang printers will send out samples upon request. When you get the samples, get out the loupe and look closely at the rich black samples. You should be able to see if the file trapped.</p>
<p>Disclaimer: Not all gang printers ignore trap. As a designer, if you are going to use one of these gang printers with the best prices on the planet, talk to them. Ask questions. Not everyone ignores trap. There are gang printers that will tell you not to worry about trap, they will take care of it, and they do. Do advise them, when you send in a file.</p>
<p>Here are links to two files, one has trapping, one does not. <a href="http://creativehwy.net/pj/trap/PJ.SampleTrap01.pdf">PJ.SampleTrap01</a> traps the black text to the yellow background. When overprint preview is turned off under the Advanced menu, or on the Output Preview dialog box in Acro 9, the yellow fills in around the black letter. <a href="http://creativehwy.net/pj/trap/PJ.SampleTrap02.pdf">PJ.SampleTrap02</a> does not have trapping and the character looks like it is supposed to. With the second file sent off to a gang printer that does not trap files, there could be a slight misregistration of CMY plates, and a halo will appear on one side of the letter. Just because there is CMY in the black formula, and MY in the yellow background, trapping is still a good solution to make the print job a success. A slight misregistration of all plates is possible, giving a rainbow halo around the character. Feel free to download the files and check them out.</p>
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		<title>The Great File Hunt</title>
		<link>http://www.fromdesignintoprint.com/?p=542</link>
		<comments>http://www.fromdesignintoprint.com/?p=542#comments</comments>
		<pubDate>Sat, 27 Jun 2009 12:44:23 +0000</pubDate>
		<dc:creator>PJ Cassel</dc:creator>
		
		<category><![CDATA[PJ Cassel]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=542</guid>
		<description><![CDATA[A good file naming structure cannot be stressed enough. Imagine me on a safari, dressed like they did in King Solomon&#8217;s Mines with Stewart Granger. Reality check, T-shirt and jeans, with a black ball cap to cut down on fluorescent lighting.
Why hunt files? I get to the point where there are so many files on [...]]]></description>
			<content:encoded><![CDATA[<p>A good file naming structure cannot be stressed enough. Imagine me on a safari, dressed like they did in King Solomon&#8217;s Mines with Stewart Granger. Reality check, T-shirt and jeans, with a black ball cap to cut down on fluorescent lighting.</p>
<p>Why hunt files? I get to the point where there are so many files on the computer, I have to backup because there is a possibility that the hard drive will crash. So I need archive storage. There are customers that I don&#8217;t hear from anymore or hear from in years, so these files aren&#8217;t necessary to keep on hand. Mostly, the hard drive crash. I make DVD backups and wipe the drive clean of customer files and start over.</p>
<p>A customer calls up to order gift certificates for his restaurant, one of our favorite customers, and I open the disc cataloging utility, and search for the gift certificate. The one that pops up is not the one he wants. Grr. I start searching on different word combinations, based on how the file could have been saved. At one point, I realized, that I was going about file hunting the wrong way. Instead of locating the file in the catalog, and then opening it. I should be locating file possibilities and browsing them with Adobe Bridge.</p>
<p>I did find the file, instead of being filed under the restaurant, it was filed under the designer, then under the restaurant. The file naming structure also left a lot to be desired. I gave the file a new name, and saved it to the current folder for customer files. I may have been responsible for the bad file name, I could blame it on an intern that we had during the last printing of this job, or that&#8217;s the way the designer set it up when she brought it to us, I don&#8217;t remember that far back. At this point, who cares where the fault lies? I did find the file, and I gave it a new name, and gave it a better filing. If the customer ordered every month, the file name would be fresh in my mind. Every two years, I have to stop and think how the file could have named, what the file might have named, and if there is an off the wall possibility for the way he named the file.</p>
<p>Files can have names up to 255 characters, that&#8217;s extreme. When the files are backed up, I burn DVDs, that 255 characters also includes the path for the folder structure.<br />
/computer/user/kingkong/customerfiles/awesome.gift.certificate.indd. I pulled a name out of the air, I&#8217;m sure you can see where this is going, on a back device, the file name is truncated after 255 characters. File names should have enough information to give a good description without writing a novel. </p>
<p>Non-descriptive files names reduces our productivity. Leaving us to spend more time than what is necessary to locate and print files. </p>
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		<title>How Big is a Pixel?</title>
		<link>http://www.fromdesignintoprint.com/?p=537</link>
		<comments>http://www.fromdesignintoprint.com/?p=537#comments</comments>
		<pubDate>Thu, 25 Jun 2009 21:13:09 +0000</pubDate>
		<dc:creator>Sandee Cohen</dc:creator>
		
		<category><![CDATA[FDIP the podcast]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=537</guid>
		<description><![CDATA[The Great Resolution Report. A five-part podcast guaranteed to explain everything you ever needed to know about resolution, pixels, downsampling, upsampling, and other pixel puzzles.
Part One: How Big is a Pixel? The answer is not as simple as some people want.
Great Resolution Report Part 1
]]></description>
			<content:encoded><![CDATA[<p>The Great Resolution Report. A five-part podcast guaranteed to explain everything you ever needed to know about resolution, pixels, downsampling, upsampling, and other pixel puzzles.</p>
<p>Part One: How Big is a Pixel? The answer is not as simple as some people want.</p>
<p><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/12_resolution_pt1.mp3">Great Resolution Report Part 1</a></p>
]]></content:encoded>
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<enclosure url="http://media.blubrry.com/from_design_into_print/www.fromdesignintoprint.com/wp-content/uploads/2009/06/12_resolution_pt1.mp3" length="4775519" type="audio/mpeg" />
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		<title>Psychics in the Print Shop</title>
		<link>http://www.fromdesignintoprint.com/?p=528</link>
		<comments>http://www.fromdesignintoprint.com/?p=528#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:44:45 +0000</pubDate>
		<dc:creator>PJ Cassel</dc:creator>
		
		<category><![CDATA[PJ Cassel]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=528</guid>
		<description><![CDATA[I know I&#8217;m good at my job. But I think some people rely on me to be a mind reader. I&#8217;m not.
For instance, if a job is spec&#8217;d to print with Reflex Blue, is it wrong to set the color up as PMS 300?
From my point of view, yes. I&#8217;m looking at the file, getting [...]]]></description>
			<content:encoded><![CDATA[<p>I know I&#8217;m good at my job. But I think some people rely on me to be a mind reader. I&#8217;m not.</p>
<h2>For instance, if a job is spec&#8217;d to print with Reflex Blue, is it wrong to set the color up as PMS 300?</h2>
<p>From my point of view, <strong>yes</strong>. I&#8217;m looking at the file, getting ready to order ink and paper, and I see the designer has assigned the color in the file as PMS 300.</p>
<p>I go to verify with the job ticket that came in from the print broker, and it&#8217;s Reflex Blue.</p>
<p>Hmmmmm.</p>
<p>I don&#8217;t like to make assumptions, so I call and ask the print broker to verify the color. (The clock is ticking. This adds time to my setup before I can get it on the press.)</p>
<p>I also wonder if the proof was sent to the customer with PMS 300 instead of Reflex Blue.</p>
<p>Does this mean the customer is expecting to see something closer to PMS 300?</p>
<p>As long as the ink is set up consistently, on correct plates, I can have the pressman assign the correct color on the press.</p>
<p>Yes, PMS 300 and Reflex Blue are in the same ball park for color, but they are different.</p>
<p>There was a time, all one color layouts were set up as black, and the colored ink was assigned on the press. Some people would rather set up their files that way.</p>
<p>I&#8217;m a little more advanced. I feel that when you specify the correct color in the file before printing, it helps the pre-press technician do their job more efficiently. The pre-press technician is more likely to think the sun shines off your head, and will look forward to getting files from you.</p>
<p>But today&#8217;s file confused me.</p>
<p>The designer had one color listed in the file. But the purchase order had a different color. And as I said. I&#8217;m not a mind reader.</p>
<p>It has been an interesting challenge to get the ink ordered. It is a good thing I try to make no assumptions. A pre-press technician develops a feel for the files he can and can not trust to come in without corrections.</p>
<p>I like the files that come in without needing correction.</p>
<h2>What are your thoughts?</h2>
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		<title>Wednesday&#8217;s Word: Kodachrome</title>
		<link>http://www.fromdesignintoprint.com/?p=513</link>
		<comments>http://www.fromdesignintoprint.com/?p=513#comments</comments>
		<pubDate>Wed, 24 Jun 2009 08:00:12 +0000</pubDate>
		<dc:creator>Sandee Cohen</dc:creator>
		
		<category><![CDATA[Sandee's stuff]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=513</guid>
		<description><![CDATA[As you may have heard, the Kodak company has decided to stop manufacturing Kodachrome film. This film has always been the gold standard for high-quality color images.
But here&#8217;s something you may not have known. Unlike other films which have their color dyes built into the film itself, Kodachrome film has just a single, black-and-white emulsion. [...]]]></description>
			<content:encoded><![CDATA[<p>As you may have heard, the <a href="http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2709&amp;gpcid=0900688a80b4e692&amp;ignoreLocale=true&amp;pq-locale=en_US&amp;_requestid=4461" target="_blank">Kodak company has decided to stop manufacturing <span style="color: #0000ff;">Kodachrome film</span></a>. This film has always been the gold standard for high-quality color images.</p>
<p>But here&#8217;s something you may not have known. Unlike other films which have their color dyes built into the film itself, Kodachrome film has just a single, black-and-white emulsion. The color for the film is added during the processing.</p>
<p>This not only gives the film exceptional color range, but it meant that unlike other color films, Kodachrome could be stored for very long periods of time. This also meant that when you dropped Kodachrome film off at the local photography store, they almost always had to ship it off to a central processing center. It was also why I never learned how to develop Kodachrome negatives in my high school photography classes.</p>
<h2>Kodachrome</h2>
<address> They give us those nice bright colors<br />
They give us the greens of summers<br />
Makes you think all the world&#8217;s a sunny day</address>
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		<title>Preflight Profiles for InDesign CS4</title>
		<link>http://www.fromdesignintoprint.com/?p=518</link>
		<comments>http://www.fromdesignintoprint.com/?p=518#comments</comments>
		<pubDate>Tue, 23 Jun 2009 18:42:08 +0000</pubDate>
		<dc:creator>Sandee Cohen</dc:creator>
		
		<category><![CDATA[Advanced Issues]]></category>

		<category><![CDATA[Sandee's stuff]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=518</guid>
		<description><![CDATA[I don&#8217;t ordinarily post items about a specific feature in a specific application. But I heard something the other day about using the new Live Preflight feature in InDesign CS4.
If you are using ID CS4, you should check out the Live Preflight panel. What this panel does is give you the ability to automatically check [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t ordinarily post items about a specific feature in a specific application. But I heard something the other day about using the new Live Preflight feature in InDesign CS4.</p>
<p>If you are using ID CS4, you should check out the Live Preflight panel. What this panel does is give you the ability to automatically check for problems in your document as you work. For instance, if you take an image and scale it up, Live Preflight will alert you if you&#8217;ve scaled it up too much so that it is no longer high resolution.</p>
<p>Now, rather than me trying to write out all the steps for working with Live Preflight, I thought it would be great for you to watch the <a href="http://www.adobe.com/designcenter/indesign/articles/lrvid4025_id.html" target="_blank">InDesign Product Manager, Mike Ninness, explain it for you</a>.</p>
<p>In addition, I created <a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/fdip-id-cs4-preflight-profiles.zip" target="_blank">two special preflight profiles</a> which I like to use for 4-color and BW jobs. Click the link to download and then uncompress the zip file.</p>
<p>To install these two profiles, follow these steps.</p>
<h2><span>To load (import) a Preflight profile</span></h2>
<ol>
<li><span>Choose Define Profiles from the Preflight panel menu.This opens the Preflight dialog box. Click the Preflight Menu icon (shown below) and choose Load Profile.<br />
</span></li>
<li><span>Select the *.idpp file or document containing an embedded profile you want to use.</span></li>
<li><span>Click Open. The profile is now stored in your version of InDesign.</span></li>
<li><span>Repeat these steps for any additional profiles.<br />
</span></li>
</ol>
<p><a name="WSE36A111C-265F-487e-B39C-7A3A962995EA"><!-- --></a></p>
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		<title>A Pre-Work Check</title>
		<link>http://www.fromdesignintoprint.com/?p=506</link>
		<comments>http://www.fromdesignintoprint.com/?p=506#comments</comments>
		<pubDate>Tue, 23 Jun 2009 09:00:34 +0000</pubDate>
		<dc:creator>Sandee Cohen</dc:creator>
		
		<category><![CDATA[Sandee's stuff]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=506</guid>
		<description><![CDATA[The following article was original written for InDesignSecrets.com on April 5, 2008. The original link is: http://indesignsecrets.com/performing-a-pre-work-check.php. Since InDesign CS4 now has Live Preflight, I thought I&#8217;d update the article for those who use that feature. Updated comments in red.
Performing a Pre-Work Check
I had the opportunity the other day to open a file sent to [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>The following article was original written for InDesignSecrets.com on April 5, 2008. The original link is: <a href="http://indesignsecrets.com/performing-a-pre-work-check.php" target="_blank">http://indesignsecrets.com/performing-a-pre-work-check.php</a>. Since InDesign CS4 now has Live Preflight, I thought I&#8217;d update the article for those who use that feature. <span style="color: #ff0000;">Updated comments in red.</span></p></blockquote>
<h2><span style="color: #000000;">Performing a Pre-Work Check</span></h2>
<p><span style="color: #000000;">I had the opportunity the other day to open a file sent to me by someone I don’t know. I realized that I went through a few ingrained procedures that I usually do when I open a strange file.</span></p>
<p><span style="color: #000000;">I also realized that this is a good list of things to go through for anyone who needs to work on someone else’s file. I call this a <strong>Pre-Work Check</strong>.</span></p>
<p><span style="color: #000000;">(Note: These steps don’t have to be followed in the exact same order although some steps will necessarily follow the others.)</span></p>
<ul>
<li><span style="color: #000000;">Ignore any notice <span style="color: #ff0000;">that pop up before you open the file</span> that fonts are missing, especially if you’re not going to edit any text. In my case I was looking just at the swatches and separations for the document. I didn’t really need to worry about missing fonts.</span></li>
<li><span style="color: #000000;">If you do need to handle missing fonts it is better to wait till the document is open and then handle things through Find Font. (Also looking through for any pink higlights for missing fonts.) My reason for this is it is easier to handle missing fonts once you have scouted through the pages and masters for the document.</span></li>
<li><span style="color: #000000;">Ignore any notice that images are missing or modified. Once again it is a better to wait until you’ve had a chance to look at the images as well as their status in the Links panel.</span></li>
<li><span style="color: #000000;">Look in the Links panel for missing or modified links. I like to use the Go to Link command to see exactly what the link is and to watch what happens if I do update the link.</span></li>
<li><span style="color: #000000;">Open the Pages panel and look through the document. Check out how many pages are in the file. Is this what you expected? Or is a 100-page book missing 99 pages? You might not be working on the right file and can call your client (or co-worker) to find out what’s going on.</span></li>
<li><span style="color: #000000;">Take a quick look to see if there are any overset symbols. This could be a problem later on although it is not that vital if you do have missing fonts. <span style="color: #ff0000;">Or use the overset text alert in the Live Preflight to find them quickly.</span><br />
</span></li>
<li><span style="color: #000000;">Look at the Swatches panel. Do you see any colors in addition to the default swatches? Do you see colors on the pages that are not in the default swatches. This is a hint that you need to choose the Add Unnamed Colors command to clean up those missing swatches. <span style="color: #ff0000;">Interestingly there doesn&#8217;t seem to be a setting in Live Preflight to find these.</span><br />
</span></li>
<li><span style="color: #000000;">Look at the Paragraph Styles panel. Are there styles defined? Look through them and try to get a handle on the style names. If necessary, click into each type of paragraph element and see if you understand the naming convention.</span></li>
<li><span style="color: #000000;">Do the same with the Character Styles panel.</span></li>
<li><span style="color: #000000;">And finally do the same with the Object Styles.</span></li>
<li><span style="color: #000000;">Check out the master pages for the document. See which masters are applied to what pages. See if some masters are based on others.</span></li>
<li><span style="color: #000000;">Zoom out from the document and scroll quickly through the pasteboard. Find out what objects are scattered around the pasteboard.</span></li>
<li><span style="color: #000000;">Look at the Layers panel. If there are multiple layers click them on and off to understand what objects are supposed to go on what layers.</span></li>
</ul>
<p><span style="color: #000000;">Advanced steps: If this is a document that you need to work with check out the following Preferences to make sure you are comfortable with the preferences:</span></p>
<ul>
<li><span style="color: #000000;">Check to see if the apply leading to paragraphs is chosen. I like it off, but would be confused if it were turned on.</span></li>
<li><span style="color: #000000;">Check to see if the text wrap works downward only option is chosen. I <em>hate</em> that setting but others might turn it on.</span></li>
</ul>
<p><span style="color: #000000;">I welcome any additional steps from you all!</span></p>
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		<title>Bad Jokes about Printing</title>
		<link>http://www.fromdesignintoprint.com/?p=508</link>
		<comments>http://www.fromdesignintoprint.com/?p=508#comments</comments>
		<pubDate>Mon, 22 Jun 2009 21:11:06 +0000</pubDate>
		<dc:creator>Sandee Cohen</dc:creator>
		
		<category><![CDATA[Sandee's stuff]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=508</guid>
		<description><![CDATA[Every once  in a while, when I think of one, I&#8217;ll post some really bad printer jokes. Here&#8217;s the first.
An RGB walks into a CMYK bar.
Bartender says, &#8220;Hey, aren&#8217;t you out of gamut?&#8221;

]]></description>
			<content:encoded><![CDATA[<p>Every once  in a while, when I think of one, I&#8217;ll post some really bad printer jokes. Here&#8217;s the first.</p>
<blockquote><address>An RGB walks into a CMYK bar.</address>
<address>Bartender says, &#8220;Hey, aren&#8217;t you out of gamut?&#8221;</address>
</blockquote>
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		<title>How many colors? Spot or Process?</title>
		<link>http://www.fromdesignintoprint.com/?p=480</link>
		<comments>http://www.fromdesignintoprint.com/?p=480#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:04:06 +0000</pubDate>
		<dc:creator>Sandee Cohen</dc:creator>
		
		<category><![CDATA[Sandee's stuff]]></category>

		<guid isPermaLink="false">http://www.fromdesignintoprint.com/?p=480</guid>
		<description><![CDATA[If you want a great introduction to color printing, go to the supermarket and buy some packaged foods or boxes of household products.
Recently I looked at the bottom of a package of Tostitos corn chips and tried to identify and count the number of colors on the package.
It wasn&#8217;t easy. The package itself is a [...]]]></description>
			<content:encoded><![CDATA[<p>If you want a great introduction to color printing, go to the supermarket and buy some packaged foods or boxes of household products.</p>
<p>Recently I looked at the bottom of a package of Tostitos corn chips and tried to identify and count the number of colors on the package.</p>
<p>It wasn&#8217;t easy. The package itself is a clear plastic substrate, so I knew that there had to be white ink on the package to print the other colors over.</p>
<p>But after that I got confused.</p>
<p>Here are some screen shots. See if you can figure it out.</p>
<p>There are two sets of color &#8220;circles&#8221; (not color bars) at the bottom of the package. At first I thought these were solid colors of all the inks on the package.</p>
<p style="text-align: center;"><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/color_count.png"><img class="aligncenter size-full wp-image-481" title="color_count" src="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/color_count.png" alt="color_count" width="500" height="154" /></a></p>
<p style="text-align: left;">
<p>But as the blowup shows, these are actually combinations of solid and tints of the color on the package. (Click the images below to see a high-resolution version of these images.)</p>
<p><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/black_tint.png"><img class="size-thumbnail wp-image-484 alignleft" title="black_tint" src="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/black_tint-150x150.png" alt="black_tint" width="150" height="150" /></a></p>
<p style="text-align: left;"><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/rosette_y_o_m.png"><img class="alignleft size-thumbnail wp-image-483" title="rosette_y_o_m" src="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/rosette_y_o_m-150x150.png" alt="rosette_y_o_m" width="150" height="150" /></a></p>
<p><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/solid_y_c.png"><img class="size-thumbnail wp-image-482 alignleft" title="solid_y_c" src="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/solid_y_c-150x150.png" alt="solid_y_c" width="150" height="150" /></a></p>
<p style="text-align: left;">
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<p style="text-align: left;">At the bottom of the bag there is another set of color circles. These are the tints for three colors.</p>
<p style="text-align: left;">
<p><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/color_tints.png"><img class="alignleft size-full wp-image-490" title="color_tints" src="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/color_tints.png" alt="color_tints" width="500" height="162" /></a></p>
<p>These seem to be three spot inks, one orange, one light blue, and one dark blue. They are used to create the special logo colors for the company&#8217;s name and logo branding.</p>
<p><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/spot_logo.png"><img class="alignleft size-full wp-image-491" title="spot_logo" src="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/spot_logo.png" alt="spot_logo" width="395" height="688" /></a></p>
<p>Now, I do know there are four process colors on the package as is shown by the image of the salsa jar.</p>
<p><a href="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/tostitos_photo.png"><img class="alignleft size-full wp-image-494" title="tostitos_photo" src="http://www.fromdesignintoprint.com/wp-content/uploads/2009/06/tostitos_photo.png" alt="tostitos_photo" width="276" height="327" /></a></p>
<h2>So, how many colors?</h2>
<p>I count <strong>4 process colors: Cyan, Magenta, Yellow, Black</strong>.</p>
<p>I also count <strong>1 spot for the white background</strong>.</p>
<p>Another <strong>1 spot for the orange</strong>.</p>
<p>Another <strong>1 spot for the dark blue</strong>.</p>
<p>I&#8217;m unsure if the <strong>light blue in the color tints</strong> is a spot or process color</p>
<p>So that&#8217;s either<strong> 7 or 8 colors.</strong></p>
<h2>So why is this important for a designer?</h2>
<p>Because as a designer you need to understand how to work with combinations of spot and process colors to create special colors.</p>
<p>You need to understand that you may get a much better green using a tint of that dark spot blue with a solid yellow instead of cyan.</p>
<p>You should understand how the solid orange interacts with solid magenta to make a more vibrant red.</p>
<p>And you need to realize that without the white ink on the substrate, things are going to look very strange on the clear plastic.</p>
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